Lasting Effects Permanent Cosmetic Institute Blog

News Alert:Evidence that Permanent Cosmetic Treatments Are Weathering the Economic Downturn Better Than Indulgence Treatments.

Evidence Gathers- Permanent Cosmetic Treatments Are Weathering the Economic Downturn Better Than Indulgence Treatments.
July 14, 2009.

Phot0 caption- student applied lipliner ,taken immediately

after treatment,this will soften and blend after 3 days.

Evidence Gathers- Permanent Cosmetic Treatments Are Weathering the Economic Downturn Better Than Tradtional Spa Treatments.
Several articles have come across my desk , all say that many spas and salons continue to struggle in the economic downturn, along with other businesses.
BUT… medi-spas are claiming they are less effected. in fact, many clients say that they are more willing to get treatments that offer permanent results. This includes laser, botox and permanent cosmetics, which are viewed as value added services. In contrast, articles claim that women see traditional spa services such as massage, nails, body wraps, etc. as an “indulgence”- no matter how relaxing or wonderful!
If this is the case, spas would do well to give women what they want- if they are legally allowed to offer the sought after services. Most spas can offer permanent cosmetics, and can market them to be a problem solving service. It is essential that they be of the natural look style, or they will be viewed as make-up, and time savers, but little else.
“Natural Look Permanent Cosmetics- they are indistinguishable from real features,so they can permanently correct flaws, often make women look noticably younger. Of course they can be applied a little darker to look like soft and tasteful makeup, and this allows the look of a flawless appearance- all day long.
Our own clients- This past two months we have served numerous nurses (who work long hours and require a professioanl, no fuss appearance).
We also have had clients who are out of work ( they say they are doing permanent cosmetics and botox to be more competitive with younger people as they seek jobs.) Enthusiam among clients to refer is high.
The pattern is consistant, permanent procedures are viewed as valuable,even in a downturn economy! Women feel permanent cosmetics can give women over 40 an edge in looking younger. This is viewed as way to keep a job or get a job. Don’t ignore your clients needs.
Spa owners seem to agree that traffic on services is down. The best way to higher traffic is a good offense. Upgrade your spas offerings. Send a trusted, professional employee to the Lasting Effects Permanent Cosmetic Institute to get trained.
Example of an article segment from link at- http://www.thenational.ae/article/20090711/BUSINESS/707119962/1005
…”At Aesthetica Clinic Dubai, the number of patients has risen by 20 per cent in the past few months, according to Dr Maria Khattar, the clinic’s chief executive. Rising patient numbers encouraged Dr Khattar to open clinics in Dubai Healthcare City and Deira last year. This year, she plans to open two more branches in the Jumeirah area.
Both doctors said many of their clients sought anti-ageing treatments to boost self-esteems battered during the economic downturn.
“It’s like when you feel depressed, you go shopping,” Dr Sawaf said. “In these low times some people want to treat themselves and look younger.” Academic studies have highlighted the link between attractiveness and job opportunities, the so-called “beauty premium”.
In 2005, the US Federal Reserve Bank of St Louis found that attractive people earn on average 5 per cent more than their plain-looking counterparts.
“The truth is, looking good can mean having more opportunities in the job market,” Dr Khattar said. “It seems frivolous but it is the general perception.”
As well as Botox, popular treatments include laser treatments for hair removal, skin tightening and plasma skin resurfacing. “More people are realising that they can get natural results without going under the knife,” Dr Khattar said.
Sara said she considered her Botox treatment a necessary investment. In fact, she said, her interest in the anti-ageing business grew so much so that she decided to work at the clinic where she received her treatment.

Article link (COSMETIC SURGERY TIMES) Why Docs should add Permanent Cosmetics to Their Practice.

An article for students and prospective students to read at Cosmetic Surgery Times on why plastic surgery docs should add permanent cosmetics to their practice, and how important it is to select the right, well trained technician.

Click here to read  the article on Cosmetic Surgery Times.

URL-

http://cosmeticsurgerytimes.modernmedicine.com/cosmeticsurgerytimes/Rotating/Want-to-Add-Permanent-Cosmetics-Ask-questions-of-s/ArticleStandard/Article/detail/600102

Lasting Effects Institite-Tips for Students Series-#1:Selecting Permanent Cosmetic Training by Equipment & Reputation.

July 8, 2009

The Natural Look is preferred by Lasting Effects clients 50-1. By learning this, you can be much more effective in your practice. Selecting Training by Equipment and Reputation. over the phone, without ever coming into the office?

Lasting Effects TM -Tips for Students #1:

Did you know that most of our patients book

Our Natural Look Permanent Cosmetics are preferred by our clients 50-1, w/ a proven 18 yr track record.

We track our statistics so we know if our marketing and methods are pleasing our patients.

Patients say- “I want it to look natural, not like some I have seen. ” What negative comments have you heard from friends about permanent cosmetics they do not like? Probably- “it looks like a tattoo”, “way to dark”, “it looks like a pencil was used, I want it look real” .

END RESULT-Lasting Effects TM Permanent Cosmetic Clinic has been # 1 in Maryland for 18 yrs. and is a leader on the east coast in both cosmetics applied and students taught.

Why? What is different about cosmetic pens vrs. the pro. cosmetic tattoo machines?have special single needles, in a small sizes which draw individual hairs in line strokes. As the needle moves smoothly across the skin it lends the life-like appearance you see in our “natural look” photos. They produce our “natural look” style, which we created in 1991, using current methods modified with our custom colors and new artistic techniques.

Professional cosmetic tattoo machines

Pensseem to produce a more artifical look. This is almost unavoidable when cosmetics are applied with permanent cosmetic pens. They apply the color in clumps or dots, which are joined together and filled in for a solid appearance. They can not move fast enough to have a drawn line, like a machine can. Technically- this is due to the larger gauge needles used by pens, which are gathered in a clump ( known in the trade as a group.) Pens have lower power and lower running speed . Pens typically use from 5 – 15 needles in a group to apply a solid, “filled in” eyebrow. These are technical limitations of the pen, and may eventually be overcome by manufacturers.

Compare -

Lasting Effects School “Professional machine students” We do show you our students work-, click here to the LEPCI Student Pass page, log-in and look at the all the examples of work our students can do.., even while still in class.

Pen school students-Look at the photos of other schools cosmetics done by students. with a pen.

What do you see? You may have a hard time finding some pictures of students work. What do you think that means?

Well, then next step would be to examine the instructors work, as this is what you can expect to achieve someday. Make sure it is not a professional photo, but an unretouched, amateur photo.

Evaulation of tip # 1.-Write down the following questions and answer them on paper:

1. Which style of permanent cosmetic would you chose, if you were shopping around?

2. How will you be able to compete or be successful if someone shows up in your state who can apply the “natural look’?

3. Why do other schools not show their students work?

Did you know that even those who have already taken a “pen” course, come to Lasting Effects TM Permanent Cosmetic Institute to be retrained?

More- in tip #2-why skin repigmented and scar cover-up can NOT be done effectively with a pen.

Tip #2- Marketing Permanent Cosmetics-value of medical cosmetic procedures in this job market-AKA Am Soc. Plastic Surg.

Tip #2- Marketing Permanent Cosmetics-value of medical cosmetic procedures in this job market-AKA Am Soc. Plastic Surg.
July 17, 2009
Marketing Tips for new Permanent Cosmetic Techs-
How do you approach marketing- the best way is to serve the client
or patient’s needs-do not sell the client.
Women don’t like it, they can tell everytime.
You have a valuable service, that helps them- this is your marketing tool! You have procedures that solve their problems with appearance and if you can apply natural look permanent cosmetics, you can offer anti-aging appearance as well.

Check out the article and video on how cosmetic procedures that give women the opportunity to look younger are now very sought after in a tight job market.

The video is from the article by the American Society of Plastic Surgery-
review the article and video at click here