Evidence Gathers- Permanent Cosmetic Treatments Are Weathering the Economic Downturn Better Than Indulgence Treatments.
July 14, 2009.
Phot0 caption- student applied lipliner ,taken immediately
after treatment,this will soften and blend after 3 days.
Evidence Gathers- Permanent Cosmetic Treatments Are Weathering the Economic Downturn Better Than Tradtional Spa Treatments.
Several articles have come across my desk , all say that many spas and salons continue to struggle in the economic downturn, along with other businesses.
BUT… medi-spas are claiming they are less effected. in fact, many clients say that they are more willing to get treatments that offer permanent results. This includes laser, botox and permanent cosmetics, which are viewed as value added services. In contrast, articles claim that women see traditional spa services such as massage, nails, body wraps, etc. as an “indulgence”- no matter how relaxing or wonderful!
If this is the case, spas would do well to give women what they want- if they are legally allowed to offer the sought after services. Most spas can offer permanent cosmetics, and can market them to be a problem solving service. It is essential that they be of the natural look style, or they will be viewed as make-up, and time savers, but little else.
“Natural Look Permanent Cosmetics- they are indistinguishable from real features,so they can permanently correct flaws, often make women look noticably younger. Of course they can be applied a little darker to look like soft and tasteful makeup, and this allows the look of a flawless appearance- all day long.
Our own clients- This past two months we have served numerous nurses (who work long hours and require a professioanl, no fuss appearance).
We also have had clients who are out of work ( they say they are doing permanent cosmetics and botox to be more competitive with younger people as they seek jobs.) Enthusiam among clients to refer is high.
The pattern is consistant, permanent procedures are viewed as valuable,even in a downturn economy! Women feel permanent cosmetics can give women over 40 an edge in looking younger. This is viewed as way to keep a job or get a job. Don’t ignore your clients needs.
Spa owners seem to agree that traffic on services is down. The best way to higher traffic is a good offense. Upgrade your spas offerings. Send a trusted, professional employee to the Lasting Effects Permanent Cosmetic Institute to get trained.
Example of an article segment from link at- http://www.thenational.ae/article/20090711/BUSINESS/707119962/1005
…”At Aesthetica Clinic Dubai, the number of patients has risen by 20 per cent in the past few months, according to Dr Maria Khattar, the clinic’s chief executive. Rising patient numbers encouraged Dr Khattar to open clinics in Dubai Healthcare City and Deira last year. This year, she plans to open two more branches in the Jumeirah area.
Both doctors said many of their clients sought anti-ageing treatments to boost self-esteems battered during the economic downturn.
“It’s like when you feel depressed, you go shopping,” Dr Sawaf said. “In these low times some people want to treat themselves and look younger.” Academic studies have highlighted the link between attractiveness and job opportunities, the so-called “beauty premium”.
In 2005, the US Federal Reserve Bank of St Louis found that attractive people earn on average 5 per cent more than their plain-looking counterparts.
“The truth is, looking good can mean having more opportunities in the job market,” Dr Khattar said. “It seems frivolous but it is the general perception.”
As well as Botox, popular treatments include laser treatments for hair removal, skin tightening and plasma skin resurfacing. “More people are realising that they can get natural results without going under the knife,” Dr Khattar said.
Sara said she considered her Botox treatment a necessary investment. In fact, she said, her interest in the anti-ageing business grew so much so that she decided to work at the clinic where she received her treatment.
